development path
1992
1996
2002
2008
2010
2013/14
2017
2022
2018
The company was established in Poland to operate the retail and wholesale of domestic sports shoes in the Polish market
Form a group structure and set up Hong Kong headquarters to expand into international markets
Expand the category and start to set up procurement resources in other Southeast Asian countries
Developed the Brazilian market and entered the South African and Colombian markets
Conduct domestic business and food import
Became the super-largest sports shoe supplier for chains opened by a number of Western European capitals pouring into the Polish market, and started supply cooperation with Biedronka
Became the non-food strategic purchasing partner of Poland's largest retailer Biedronka
Create your own brand and launch it in Europe as an independent station
Integrate the necessary resources for Poland's Biedronka online business, and carry out a joint operation strategic cooperation with Biedronka home
1992
2008
2010
2013/14
2018
1996
2002
2017
2022
Worth Group has developed from a trading company in the early years to the present, a strategic partner that provides one-stop professional procurement services to large retail customers. It has experienced 30 years of continuous development and transformation. In 2020, Worth Group's sales are 106 million US dollars, with more than 100 employees, and tens of thousands of product varieties are purchased annually, and more than 3,000 containers of products are delivered to each market. At the end of 2021, we will start preparing for its online business with Biedronka. To this end, we have absorbed and assembled many high-quality resources in supply chain, e-commerce, operation, logistics and other aspects. Finally, Biedronka Home will be officially launched at the end of August 2022.
our team
Radek Salata
Co-Founder and CEO
Over 20 years of professional experience in retail and multi-channel marketing. He has held senior positions such as directors and or executives of many well-known leading companies in the fields of communication, finance, and retail. At the management level, he has rich practical experience in the management of small, medium and large enterprises. Joined Worth in 2022, served as CEO of Vershold CEE, a subsidiary of Worth Poland, and was responsible for the Polish landing of Biedronka's online business.
Yang Shaoming
Global CEO
With 15 years of experience in the e-commerce industry, he is good at business model design, network marketing, software development and corporate finance.
He used to be the vice president of Tmall Global and AliExpress of Alibaba Group, trained retailers and helped them open stores. He has successfully founded many top start-up companies such as Conex Technology, Muying Home, and BPH e-commerce.
